In everyday language, ROGER WILCO translates to "Got it. Can do!" Our brand exists for military-friendly Americans who want to support veterans and make a positive difference in America.
We live our mission by donating a portion of our proceeds to help support non-profit veteran organizations.
WHAT'S UP WITH THE NAME ROGER WILCO?
ROGER = Received and will carry out the mission.
WILCO = Expressing compliance or agreement. Can do.
When we (founders Ryan and Nick) served as Lieutenants in the same unit, our battalion motto was “Can Do!” Given that connection, it seemed very natural to embrace “Roger Wilco” as the name of our company. We maintain that "can do" spirit in everything we do - including our commitment to giving back to veteran non-profit organizations.